ETERNA is a company rich with tradition that began some 150 years ago, something the fashion label is happy to share with its customers. Eterna's philosophy is to only use high-quality fabrics and exceptional finishes. Customers who choose eterna are looking for the highest standards in fine clothing. This shirt label has a strong presence in the German market and is an industry benchmark.

A middle-aged man with graying hair and beard is wearing a button-down shirt with a floral pattern. The shirt has a white base with colorful flower and leaf designs. The background is a light tan.

ETERNA is a company rich with tradition that began some 150 years ago, something the fashion label is happy to share with its customers. Eterna's philosophy is to only use high-quality fabrics and exceptional finishes. Customers who choose eterna are looking for the highest standards in fine clothing. This shirt label has a strong presence in the German market and is an industry benchmark.

Eterna

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Eterna – Business shirts for the modern man

Businessmen really love Eterna shirts. Eterna is a company rich with tradition that was founded some 150 years ago in Germany. The shirt brand's trademark is its unique quality. Eterna uses only the best quality fabrics and exceptional craftsmanship.

"Feel perfection" with an Eterna shirt

Shirts are important fashion staples, both in a business setting and for leisure. The line offers business shirts, city shirts and casual shirts in a whole range of models - the right shirt for every occasion.

Men concerned about making a stylish appearance like to start with the shirt. And Eterna has set itself the highest standards for producing shirts for fashion-aware men. The company's environmental production concept is especially exemplary. The heritage company already received its OEKO-TEX Standard 100 plus certification in 2000, making eterna the first men's shirt manufacturer to include sustainability in its product portfolio and across its entire production chain. This standard ensures that environmental guidelines are adhered to and that all production steps are continually and thoroughly monitored for pollutants. There is a good reason the brand's tagline is "Feel perfection". eterna's wash & wear shirts are especially popular. The line, already on the market for over 20 years, helps men avoid the stress of ironing shirts.

Even in areas where a wrinkle might appear, like from wearing a seatbelt, eterna shirts stay smooth and crisp.

The natural body temperature already smooths out wrinkles as they form, which means an eterna shirt always looks tailored and neat.

Plus sizes and extra long sizes

Big and tall men appreciate what they get with eterna. The company produces shirts in plus sizes but also for extra tall men, making every man a happy eterna customer.

At HIRMER big & tall, you will find the eterna shirt that fits your build, be it a polo shirt, city shirt, business shirt, without forgetting ties.