Tradition Meets Quality: A Partnership with Added Value

Born from a shared appreciation for tradition and top-tier quality, a special collaboration has emerged. United by similar values, both companies combine their strengths to offer customers and guests an expanded range of services. This partnership creates valuable synergies and delivers a holistic experience that uniquely blends stylish fashion with exceptional hospitality.

PLATZL HOTELS – REIMAGINING MUNICH'S FLAIR

Platzl Hotels uniquely combine Munich tradition with modern lifestyle, offering guests a vibrant, authentic experience in the heart of the city. Family-owned for three generations and deeply rooted in Munich, both the Platzl Hotel and Marias Platzl Hotel—along with their diverse culinary offerings—stand for lived quality, genuine hospitality, and a consistently lively atmosphere.

Whether enjoying a hearty meal, an after-work drink, or an event in the modern conference area: here, true Munich flair meets innovation—right in the city center and always in tune with the times.

EXCLUSIVE FOR LOYALTY PROGRAM MEMBERS: ENJOY WITH BENEFITS

As part of the cooperation with PLATZL, members of the Hirmer Große Größen Loyalty Program receive an exclusive benefit:

20% discount in Platzl’s gastronomy—including Pfistermühle, Ayinger in der Au, Ayinger am Platzl, Josefa Bar, and Josefa Karree.

We wish you delightful moments and look forward to your next visit to HIRMER Große Größen.

*The 20% discount applies exclusively to reservations for up to 5 people or a total bill of up to €500. Group bookings are excluded from this benefit. Please note that service staff is entitled to request a photo ID to verify program membership. Transferring the loyalty card is not permitted.